The Empowerment Project
Marketing that doesn’t work? Dead to me.
The Empowerment Project is a 6-week strategic marketing program designed for female eComm founders who are done with confusion and second-guessing the path to growth. We help you cut through the noise, understand the marketing ecosystem, and make confident decisions that drive real result, without wasting time, money, or energy.
The program acts as the bridge between feeling overwhelmed by marketing complexities and confidently steering one's business growth. It's not about turning participants into marketing experts; it's about empowering them to make strategic decisions, understand the essentials, and collaborate effectively with partners.
This program is a must:
- For anyone starting out
- If your marketing investment hasn't provided the outcome you were after
- If your feeling stuck on what the right steps are to scale.
Get the clarity and confidence to take control of your marketing. without wasting time money or energy.
Clarity – No more second-guessing or chasing every shiny tactic. You'll understand what works for your business and why.
Confidence – Make smart, strategic marketing decisions without needing to be a marketing expert.
Control – Stop relying on guesswork or outsourcing blindly. You’ll know how to lead your brand’s marketing and choose the right tools, channels, and partners.
Roll up, roll up, e-Comm Crusaders - let’s get that grit you need to keep bossing on.
MODULES
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Before diving into the marketing landscape, it's essential to have a clear understanding of where your business stands and where you want it to go. In this kickoff module, you'll assess your current position, define your goals for the next 12 months, and learn how to make marketing decisions driven by the numbers. You don’t need to be an accountant, but you’ll walk away understanding the key metrics that guide smart marketing investments and why aligning your marketing with your financial goals is crucial for growth. Forget Girl Math ladies, it's time to get down and dirty with Marketing Math!
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Explore what a strong brand strategy truly means and why it’s the foundation of any successful business. This module will give you clarity on how your brand identity, values, and messaging play a vital role in the marketing ecosystem. You'll gain the confidence to evaluate if your brand is aligned with your goals and how it can guide your future marketing decisions.
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Gain clarity on the critical roles your website and email marketing play within your overall marketing strategy. This module focuses on helping you understand what makes an effective website and why email marketing is a key tool for maximising conversion and building lasting customer relationships. You’ll leave equipped to assess when and how to leverage these platforms in a way that aligns with your broader business goals.
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Social media is often the front line of interaction with your audience, but how does it actually fit into your marketing plan? This module focuses on helping you understand the role of organic social media—what it can (and can’t) do for your business—so you can confidently decide how to play here without getting bogged down in the execution.
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Paid digital ads, like Google and Meta (Facebook & Instagram), can fuel business growth, but they’re not for everyone. This module will provide clarity on how the different platforms work to attract your audience and how to invest with confidence. You’ll walk away with the knowledge to determine if and when investing in ads is right for your business, what you should expect to be throwing at it and what returns you need so you can charge ahead like a boss.
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Search Engine Optimisation (SEO) is often misunderstood, but its role in driving traffic to your site can be a significant contributor. This module won’t teach you how to become an SEO expert, but it will provide you with clarity on how SEO works and why it is not just about keywords. You'll gain the knowledge to decide when and what to invest in SEO and how it complements your other marketing efforts.
Not sure who to trust with your marketing? Trust yourself.
Invest smarter (in marketing) and save time for funner'er stuff.
Tired of investing in marketing that falls flat?
Empower yourself with just enough knowledge of the strategies and insights to help you choose the right partners and channels. Isn't it about time you get the results you deserve? You know your business better than anyone. Equip yourself with the knowledge to make confident marketing choices that align with your vision and goals without wasting any more time or money.
Join our CEO and Head Strategist, Kristy, on a 6 week journey. Kristy has spent decades scaling brands to heights that once thought unachievable. Now she ready to spill the tea with you.
WHY: Marketing - misled or misunderstood? Let’s cut to the chase - this is not how it’s supposed to be and we believe in you. That’s why we’ve created The Empowerment Project. It takes the complexity out of marketing and makes it approachable, actionable, and downright powerful. Curious?
WHO: Designed by women for women. The Empowerment Project is for small business owners ready to reclaim control, gain clarity and build confidence, to invest in smart marketing and watch their business thrive.
WHAT: The Empowerment Project is a 6-week, power-packed journey designed to give you just the right amount of knowledge and tools to take the guesswork out of marketing for your brand's growth.
Don't waste another $ on marketing, enrol in The Empowerment Project today.
You're in good company.
When you join The Empowerment Project, you’ll be surrounded by an amazing squad of fierce female entrepreneurs! We’re all about fun, fabulous and uplifting vibes. You’ll strut away feeling empowered, equipped with knowledge and with a fantastic sense of camaraderie!